Our Story | International School of Professional Make-Up | DNI School

Our Story


DNI SCHOOL was founded in 1983 as the first training school for the most advanced professions in the imaging and professional make-up sector. It is a High Performance Center of the DNI MAKE UP & IMAGE Group with more than 35 years of experience which has welcomed more than 5000 students on its trajectory.


Our founder’s master’s degree in Letters allowed her to create a very effective Makeup Teaching Method which has favored the success of the school and its strengthening as a High Performance training center in Integral Image where the most demanding professionals trust us to achieve their goals and objectives.

DNI SCHOOL trains the elite of Image Analysts and thanks to the tenacity of our founder, Madrid and Málaga are now great educational leaders in the training of two of the most beautiful professions in the world.

A pioneer in the development of the indisputable link that exists in the Make-up, Color Analysis and Image Consulting duo, Esther Santos has enabled the training provided in DNI SCHOOL centers to benefit from the avant-garde vision offered by this privileged merger. From her beginnings, she fought for the fusion of the concepts of Make-up and Image Consulting to arrive at the FULL PERSONAL IMAGE. Always with the help of great professionals.

This makes her method not only good, but unique and exclusive.

Her vast experience in the world of cinema, theater, photography, catwalks as a professional make-up artist, allowed her to transfer her know-how in classrooms with theoretical-practical teaching from real-life experiences.

After the creation of the two schools and the need to work with products that meet technical and professional needs, Esther Santos creates a new project: DNI MAKEUP. A makeup company for professionals created on the basis of an image consulting concept and based on the cold or hot genetic pigments that exist in each person. The strength of this concept, combined with the quality and variety of products, means that DNI MAKEUP crosses the border between the professional and public sectors.

Esther Santos has surrounded herself with a loyal and very efficient team that helps her give her brands the solidity and consistency that distinguish them. A group of young professionals trained at the highest level in the DNI method to become elite professionals in the image sector. A team that brings their creative force and lead to transform the DNI MAKE UP & DNI SCHOOL project into a avant-garde company.